Guide to the Brighton i360 Experience

Disclosure: The following article contains affiliate links. This means that if you book through my links, I may receive a small commission. There is no extra cost to you.

Key Takeaways for the Brighton i360

• A Modern Icon & Engineering Feat: Designed by the same team as the London Eye, the i360 is a 162-meter (531 ft) tall “vertical pier” and is considered the world’s most slender tower of its height. It’s a striking addition to Brighton’s seafront, blending futuristic design with a nod to the city’s Victorian pier heritage.
• Panoramic Views: Its primary appeal is the 360-degree panoramic views from a spacious glass pod that gently ascends to 138 meters (453 ft). On a clear day, views can stretch for 26 miles, encompassing Brighton, the South Downs, the Seven Sisters cliffs, and the English Channel.
• Unique Experience: The “flight” lasts about 25-30 minutes and offers a unique sensation of “walking on air.” The pod features the Nyetimber Sky Bar, allowing guests to enjoy a drink while taking in the views.
• Accessibility & Family-Friendly: The i360 is fully wheelchair and buggy accessible, with lifts and accessible toilets, making it an inclusive attraction for all ages. Children often love the “flying” sensation, and the experience is short enough to hold younger attention spans.
• Springboard for Exploration: Located on the vibrant seafront, the i360 is perfectly positioned for exploring Brighton’s other major attractions, including the Palace Pier, Brighton Beach, The Lanes, and the Royal Pavilion, all within easy walking distance.
• Beyond Brighton: It serves as an ideal base for day trips to other South Coast gems like the historic town of Lewes, Arundel Castle, and the dramatic Seven Sisters cliffs.
• Seasonal Delights: The i360 and Brighton offer special experiences throughout the year, from outdoor cinema and Pride in summer to sunset flights in autumn, Christmas markets and Sky Dining in winter, and the Brighton Festival in spring.

Experience Brighton from New Heights: The i360

From the ingenious minds behind the iconic London Eye emerges another triumph of British engineering: the Brighton i360. Soaring skyward like a sleek, futuristic needle from Brighton’s vibrant seafront, this innovative vertical cable car is much more than a mere viewing platform. It’s your direct portal to one of the UK’s most exhilarating coastal destinations, a city pulsating with energy, steeped in rich history, and overflowing with quintessential seaside charm.

A Must-Do for Every Visitor

The Brighton i360 caters to every type of explorer. Families will discover a fun-filled adventure, couples can bask in romantic panoramic vistas, and solo travellers will find unparalleled opportunities to capture breathtaking shots for their travel blogs. A ride on the i360 isn’t just an activity; it’s an essential Brighton experience.

Your Gateway to Coastal Adventures

Beyond the stunning 360-degree views, the i360 serves as the perfect springboard to delve into the very best of Brighton. From its quirky Lanes and majestic Royal Pavilion to its bustling pier and eclectic independent shops, the city offers an endless array of attractions. But the adventure doesn’t stop there; the i360 also opens up the wider wonders of the South Coast, inviting you to explore charming towns, dramatic cliffs, and picturesque landscapes.

A Brief History: From Seaside Tradition to Modern Marvel

Brighton has long held a special place in the hearts of Britons, renowned for its vibrant seaside traditions. From the 18th century, it blossomed from a humble fishing village into a fashionable health resort, championed by physicians promoting the benefits of sea bathing. This early allure was further cemented by the patronage of the Prince Regent, later King George IV, who famously commissioned the exotic Royal Pavilion, transforming Brighton into a playground for royalty and the elite.

The Victorian era saw the town truly embrace its destiny as a major tourist destination, especially with the arrival of the railway in 1841, bringing day-trippers from London in their droves. This period saw the construction of iconic landmarks like the Grand Hotel and, most notably, the beloved Palace Pier and the elegant West Pier. These piers, with their amusement arcades, rides, and promenades, epitomised the classic British seaside experience, offering entertainment and fresh sea air to millions.

However, the passage of time brought challenges. The West Pier, a magnificent example of Victorian engineering, sadly succumbed to fire and decay, leaving behind a poignant, skeletal silhouette that became an unintentional monument to Brighton’s past.

It was against this backdrop of both cherished tradition and the enduring spirit of innovation that the concept of the Brighton i360 was born. Conceived by Marks Barfield Architects, the same visionary team behind the hugely successful London Eye, the i360 was designed as a “vertical pier” – a modern interpretation of Brighton’s long-standing connection to the sea and leisure.

Granted planning permission in 2006, after initial delays and financial setbacks, construction finally began in 2014. The engineering feat involved meticulous prefabrication of its slender steel sections in the Netherlands, transported by ship directly to the Brighton seafront. The observation pod itself, a sleek glass-encased marvel, was designed and built by French cable car specialists, Poma.

On August 4, 2016, the Brighton i360 officially opened, instantly becoming a new icon on the city’s skyline. Standing 162 meters (531 feet) tall, and boasting the world’s most slender tower with a height-to-width ratio of over 40:1, it seamlessly blends cutting-edge design with a profound respect for Brighton’s heritage. The i360 even incorporates recreated Italianate ticket booths, echoing the original architecture of the West Pier, and is strategically positioned at the landward end of the West Pier’s remains, symbolising a bridge between past and future.

Thus, the Brighton i360 stands not just as a modern marvel of engineering, but as a testament to Brighton’s enduring evolution – a city that cherishes its rich seaside traditions while fearlessly embracing innovation to offer visitors new and breathtaking perspectives.

Brighton i360 at a Glance

Before we dive into the details, here are some quick facts:

• Height: 162 metres (531 feet)
• Observation Pod Height: 138 metres (453 feet) at its highest
• Capacity: Up to 175 people per ‘flight’
• Flight Duration: Approximately 25–30 minutes
• Opened: August 2016
• Claim to Fame: World’s tallest moving observation tower
• Location: Kings Road, Brighton Seafront, BN1 2LN

What Makes the Brighton i360 Special?

A Vertical Flight with Coastal Panoramas

Riding the i360 feels like floating up into the sky in a glass bubble. As the pod slowly rises, you’ll enjoy 360-degree views across Brighton, the South Downs, and the English Channel. On a clear day, you can see as far as Beachy Head to the east and the Isle of Wight to the west.

The experience is both smooth and surreal, ideal for anyone with a camera or simply a sense of wonder.

More Than a View: Sky Bar and Sunset Flights

Once aboard, enjoy drinks from the Sky Bar, the highest bar on the South Coast, featuring local wines, craft gins, and Sussex-brewed beers. There are special “Sunset Flights” and “Sky Dining” events where you can enjoy cocktails or three-course meals with the best seats in the city.

Sustainability and Innovation

The i360 is also notable for its eco credentials. It’s powered using green energy and incorporates energy-recovery systems, making it one of the most sustainable observation towers in the world.

Attractions and Things to Do Nearby

The Brighton i360 offers an unparalleled aerial perspective, but it’s truly just the prelude to an incredible array of experiences awaiting you on the vibrant Brighton seafront and beyond. The area immediately surrounding the i360 is a treasure trove of attractions, ensuring there’s something to captivate every kind of visitor.

Here’s a closer look at the must-do activities and landmarks within easy reach:

British Airways i360 Tower Base Attractions: Dining and Souvenirs. Even before or after your ascent, the ground level of the British Airways i360 offers convenient and stylish amenities. Directly underneath the impressive tower, you’ll discover the West Beach Kitchen & Bar. This stylish establishment provides a fantastic setting for enjoying a delicious lunch, a relaxed dinner, or simply a refreshing drink while overlooking the seafront. It’s an ideal spot to reflect on your i360 experience or fuel up before further explorations. Adjacent to the dining area, the i360 shop offers a curated selection of gifts, souvenirs, and memorabilia, allowing you to take a piece of your Brighton i360 adventure home with you.

Brighton Palace Pier: A Timeless Seaside Icon Just a short stroll along the promenade from the i360, the Brighton Palace Pier stands as a quintessential emblem of the British seaside. This grand Victorian structure is a hive of activity, offering classic amusement arcades brimming with nostalgic games, thrilling fairground rides that evoke joyous screams, and the irresistible aroma of traditional fish & chips. It’s an absolute must for families seeking a fun-filled day out, and a delightful journey back in time for anyone yearning for a dose of classic seaside charm and entertainment.

Brighton Beach and Seafront: Pebbles, Promenades, and Panoramic Views Stretching for miles in either direction from the i360, Brighton’s famous pebble beach and expansive seafront offer endless opportunities for relaxation and recreation. Whether you’re keen to soak up the sun (on a rare sunny British day!), brave a dip in the English Channel, or simply enjoy the satisfying art of pebble-skimming, the beach provides a refreshing escape. For a splash of vibrant colour and a taste of local life, take a leisurely stroll west towards Hove to admire the charming and iconic colourful beach huts, each one a miniature work of art. The promenade itself is perfect for cycling, rollerblading, or simply enjoying a leisurely walk with invigorating sea air.

The Lanes: A Labyrinth of Charm and Discoveries A short walk inland from the i360, you’ll find yourself transported into the enchanting labyrinth of The Lanes. This historic quarter, a maze of narrow, winding alleyways, is a true Brighton gem. Here, you can happily lose yourself for hours, discovering a captivating array of quirky independent shops, unique boutiques, antique emporiums overflowing with hidden treasures, and charming independent cafés serving up everything from artisanal coffee to delectable pastries. It’s the perfect place for a relaxed afternoon wander, where every turn reveals a new delight.

Royal Pavilion: An Oriental Fantasy in the Heart of Brighton No visit to Brighton is complete without experiencing the breathtaking Royal Pavilion. This astonishing Indo-Saracenic palace is an architectural marvel that seems to have been plucked directly from the pages of an Arabian Nights tale and dropped into the heart of Sussex. Commissioned by the Prince Regent (later King George IV), its exterior is a whimsical spectacle of onion domes, minarets, and intricate stonework. Step inside, and you’ll be equally captivated by its incredibly lavish and exotic interiors, adorned with opulent Chinese and Indian-inspired décor, making it an utterly unique and unforgettable cultural experience.

Practical Tips and Advice

While the allure of the Brighton i360 is undeniable, a little forward planning can significantly enhance your experience. Here are some practical tips and advice to ensure your visit is as smooth and enjoyable as possible:

Opening Hours: Plan Your Ascent

The British Airways i360 generally welcomes visitors daily, typically opening from 10:30 AM and operating until late evening. However, it’s crucial to note that the last flight times can vary significantly depending on the season. During the longer days of summer, the i360 will run later into the evening, offering spectacular sunset views. In contrast, winter operating hours will naturally be shorter. To avoid disappointment, always check the official Brighton i360 website online for the most up-to-date schedule on your intended day of visit. Please be aware that the i360 is closed on Christmas Day and may also be temporarily shut during periods of scheduled maintenance, which typically occur in January each year.

Tickets and Booking: Secure Your Spot

To guarantee your preferred flight time, especially during peak periods like school holidays, weekends, or for the highly sought-after sunset flights, advance booking is highly recommended. This not only helps you secure your slot but can also sometimes offer better value.

Current Ticket Prices (subject to change):

• Adults: From £18.50
• Children (4–15 years): From £
• Under 4s: Free

The i360 also offers family and group discounts, making it a more affordable option for larger parties. You can easily book your tickets via the official British Airways i360 website, which is the most convenient method. Alternatively, you can purchase tickets at the base ticket office on the day of your visit, though availability for specific flight times cannot be guaranteed, particularly during busy periods.

Accessibility: An Inclusive Experience for All

The Brighton i360 prides itself on being an accessible attraction, ensuring that everyone can enjoy the panoramic views. The entire experience is fully wheelchair accessible, from the entrance to the spacious observation pod itself. Assistance dogs are warmly welcomed to accompany their owners on board. For those with hearing impairments, hearing loops are available, and accessible toilets are conveniently located at the base of the tower. Furthermore, lift access is provided directly from street level to the pod, ensuring a seamless and comfortable journey for all visitors with mobility needs.

Family-Friendliness: A Delight for All Ages

The i360 offers a truly memorable experience for families. Children often express immense delight in the unique sensation of “flying” as the glass pod gracefully ascends. To enhance the educational aspect, informative displays are available in the exhibition area at the base, providing insights into the i360’s construction and Brighton’s history. For parents with young children, buggy parking is conveniently provided at the base of the tower, allowing you to enjoy the flight without concerns about storage. Crucially, the experience is short enough (approximately 30 minutes) to hold the attention spans of even younger children, preventing boredom and ensuring a positive outing for the whole family.

Best Times to Visit: Maximising Your View

Choosing the right time to visit can significantly impact your experience:

• Season: Spring and summer generally offer the best conditions, with longer daylight hours, warmer temperatures, and a higher probability of clearer skies, providing unobstructed, far-reaching views.
• Day of the Week & Time: For a more serene experience with fewer crowds, aim for weekdays or early morning flights. The first few flights of the day are often the quietest.
• Sunset Flights: For truly magical and unforgettable views, consider booking a sunset flight. While these are popular year-round, autumn sunsets often provide the most dramatic and picturesque golden light reflecting over the sea and the city, creating stunning photographic opportunities. Be sure to book these well in advance!

Themed Itineraries from the i360

Seaside Heritage Trail (Half Day)

• Start: Brighton i360
• Walk east along the seafront to Brighton Palace Pier
• Visit the Fishing Museum and Volk’s Electric Railway
• Loop back via The Lanes for shopping and tea

Art and Architecture Loop (Full Day)

• Start: i360 → Royal Pavilion → Brighton Museum and Art Gallery
• Lunch at Shelter Hall (beachfront food court)
• Finish with gallery browsing in North Laine

Coastal Escape (Weekend Getaway)

• Day 1: Brighton i360 + Seafront attractions
• Day 2: Day trip to Seven Sisters Cliffs or Devil’s Dyke
• Optional: Stay in nearby Lewes or Rottingdean for quieter vibes

Where to Eat Nearby: A Culinary Guide

Family-Friendly Dining

For those exploring Brighton with little ones, these spots offer a welcoming atmosphere and menus to please all ages:

• West Beach Kitchen & Bar: You don’t have to go far for a great meal. Conveniently located right under the i360 tower, this stylish spot offers a relaxed atmosphere with beautiful seafront views. It’s perfect for a casual lunch or dinner, and its direct proximity makes it incredibly convenient for families finishing their i360 experience.
• Foodilic: If you’re looking for something wholesome and healthy without breaking the bank, Foodilic is an excellent choice. Known for its affordable buffet-style meals, it features a wide array of fresh salads, hot dishes, and vegetarian/vegan options. It’s a fantastic way to get a nutritious and tasty meal that caters to various dietary preferences.
• Lucky Beach Café: Located directly on the beach, Lucky Beach Café is a fantastic spot for a laid-back family meal with incredible views. They pride themselves on serving organic burgers, fresh seafood, and delicious brunch options. The casual, beachfront setting is perfect for kids to enjoy the sand and sea while you dine.

Romantic or Upscale Experiences

For a more refined dining experience, perhaps for a special occasion or a romantic evening, consider these establishments:

• Riddle & Finns: A Brighton institution, Riddle & Finns is renowned for its exceptional seafood. With a location right on the beach, it offers a sophisticated yet vibrant atmosphere and truly fresh catches. Their champagne and oyster bar is a particular highlight, making it ideal for a romantic dinner with stunning sea views.
• The Salt Room: Overlooking the Brighton seafront and the iconic West Pier ruins, The Salt Room is a modern British seafood restaurant celebrated for its focus on cooking over coal. Its stylish interior and commitment to sustainable, local produce make it a top choice for a memorable meal, especially if you’re aiming for a beautiful sunset dinner. Their “Reef & Beef” Sunday roast is also highly recommended.
• The Ivy in the Lanes: Situated in the heart of Brighton’s charming Lanes, The Ivy offers a truly elegant and sophisticated dining experience. Its stunning Art Deco-inspired interior, complete with vibrant floral patterns and glamorous lighting, creates a luxurious ambiance. They offer a diverse menu, including modern British classics and an impressive afternoon tea, perfect for a chic and memorable occasion.

Budget-Friendly Eats

Brighton also boasts a fantastic selection of delicious and affordable options for those looking to eat well without spending a fortune:

• VIP Pizza (Very Italian Pizza): Located near the seafront, VIP Pizza is a local favourite for authentic Neapolitan pizza. Their homemade sourdough bases and high-quality ingredients cooked in a traditional wood-burning oven make for incredibly tasty and satisfying pizzas that offer excellent value.
• Pompoko: Tucked away slightly from the busiest areas but well worth seeking out, Pompoko is a popular spot for delicious and budget-friendly Japanese-style fast food. Known for its generous portions of donburi (rice bowls) and gyoza, it’s a quick, tasty, and incredibly popular choice among locals for a casual and affordable meal.
• Burger Brothers: If you’re a burger connoisseur on a budget, look no further than Burger Brothers. This small but mighty establishment in the North Laine area has earned a reputation for serving some of Brighton’s best gourmet burgers. Their focus is solely on crafting high-quality burgers with fresh ingredients, and while simple, they are consistently praised for their flavour and value.

Where to Stay in Brighton

Boutique

Budget-Friendly

Seafront Luxury

Seasonal Events and Special Experiences

Summer (June – August)

As the days lengthen and the sun graces the coastline, Brighton truly comes alive.

• Brighton Beach Cinema: Imagine watching your favourite films under the stars with the sound of the waves as a backdrop. Brighton often hosts outdoor cinema events directly on the beach near the i360 during the summer months. Keep an eye on local listings for schedules and film selections – it’s a unique way to enjoy a warm evening.
• Brighton & Hove Pride Parade: One of the UK’s biggest and most vibrant celebrations of LGBTQ+ life, the Brighton Pride Parade is an unmissable spectacle. The main parade typically takes place on Saturday, August 2nd, 2025, filling the streets with an explosion of colour, music, and joyous energy. It’s a fantastic demonstration of diversity and inclusion.

Autumn (September – November)

As the summer crowds thin and the air turns crisp, Brighton offers a different kind of charm, often accompanied by beautiful, clear skies.

• Brighton Digital Festival: Showcasing the city’s innovative spirit, the Brighton Digital Festival celebrates arts, technology, and digital culture through a series of events, workshops, and exhibitions. While specific dates for 2025 will be announced, it generally runs in September/October.
• Sunset Flights: Autumn provides some of the most spectacular conditions for a sunset flight aboard the i360. The crisp, clear skies often allow for breathtaking golden hour magic, casting warm hues over the city, the South Downs, and the shimmering sea. It’s a truly romantic and photographic experience.

Winter (December – February)

Brighton embraces the festive spirit with enchanting lights and cosy happenings.

• Brighton Christmas Festival: Get into the holiday mood with the Brighton Christmas Festival. While official dates for 2025 are usually confirmed closer to the time, expect festive markets, charming artisan stalls, and potentially some rides and attractions near the seafront and in the city centre, typically from early December through Christmas Eve.
• Sky Dining Events: For an unforgettable culinary experience, keep an eye out for Sky Dining Events aboard the i360 pod. These exclusive experiences often include a delicious three-course meal served as you ascend and descend, offering an unparalleled dining backdrop high above the city. These are popular for special occasions and often sell out quickly.

Spring (March – May)

As nature awakens, Brighton blossoms with cultural events and natural beauty.

• Brighton Festival: Held annually in May, the Brighton Festival is a renowned celebration of arts, music, and performance. It’s one of the largest and most established arts festivals in England, attracting both local and international talent across various venues in the city. For 2025, it ran from Saturday, May 3rd, until Monday, May 26th. The 2026 Brighton Festival is scheduled for Saturday, May 2nd, to Sunday, May 24th.
• Blossom Walks in Pavilion Gardens: As spring arrives, the Royal Pavilion Gardens transform into a tranquil oasis filled with blossoming trees and flowers. Take a leisurely stroll through these historic gardens to enjoy the delicate beauty of flowering almond trees, gorse, quince, and a variety of spring bulbs, offering a serene contrast to the bustling city.

Beyond Brighton: Where Else to Go

The British Airways i360 provides a fantastic bird’s-eye view of the stunning Sussex coastline, and that view can inspire further exploration. Here are some of the best South Coast day trips from Brighton, easily accessible and offering diverse experiences:

1. Lewes: A Quaint Market Town Steeped in History Just a short train ride (approximately 15-20 minutes) inland from Brighton, Lewes offers a charming contrast to the bustling city. This historic market town is dominated by its impressive Norman castle, where you can explore the keep and enjoy panoramic views of the South Downs. Lewes is also famous for its independent shops, traditional pubs, and a rich, sometimes turbulent, history evident in its narrow streets and ancient buildings. Don’t miss the unique local Bonfire Night celebrations if you’re visiting in November. It’s an ideal destination for history buffs and those seeking a quintessential English market town experience.
2. Arundel: A Fairytale Castle and Riverside Charm Venturing slightly further west by train (around 30-40 minutes), you’ll discover Arundel, a truly picturesque town that feels like something out of a fairytale. The magnificent Arundel Castle, residence of the Duke of Norfolk for over 850 years, is its crown jewel. Explore its stunning grounds, opulent rooms, and impressive art collections. The town itself is equally charming, with quaint streets, independent boutiques, and delightful riverside pubs offering serene views of the River Arun. You can also visit Arundel Cathedral, a striking Gothic Revival edifice. Arundel is perfect for those who appreciate grandeur, history, and tranquil natural beauty.
3. Seven Sisters: Dramatic White Chalk Cliffs and Coastal Walks. For nature lovers and keen walkers, a trip to the Seven Sisters Cliffs is an absolute must. Easily accessible by bus from Brighton (look for services towards Eastbourne, stopping at Seaford or Exceat), this iconic stretch of coastline offers some of England’s most breathtaking scenery. These dramatic, undulating white chalk cliffs plunge directly into the English Channel, creating a stunning natural spectacle. Numerous walking trails offer varying levels of challenge, from gentle strolls along the clifftops to more strenuous hikes, all promising unparalleled views. It’s an invigorating escape and a fantastic opportunity for stunning photography.
4. Eastbourne: Classic Resort Town with Victorian Charm. Continue your journey east from Brighton (either by train, approximately 30 minutes, or bus) and you’ll arrive in Eastbourne. This classic resort town embodies traditional Victorian seaside charm, offering a more sedate and relaxed atmosphere than Brighton. Eastbourne boasts a beautiful Victorian pier that is often less crowded than Brighton’s, elegant seafront gardens, and a pristine pebble beach. The town is known for its sunshine records and offers a gentle pace of life, perfect for a relaxing day out. You can enjoy a leisurely stroll along the promenade, visit the Towner Art Gallery, or simply unwind by the sea.

Final Thoughts: Is Brighton i360 Worth It?

Absolutely. The Brighton i360 is more than just an observation tower; it’s a modern icon, a launchpad to coastal adventures, and a soaring reminder of Brighton’s vibrant and unique personality. From its smooth, gentle ascent to its breathtaking panoramic views, it offers a fresh perspective on this beloved British seaside city.

The i360 genuinely appeals to all ages and travel types, from first-time tourists eager to capture that perfect skyline shot to seasoned staycationers rediscovering their favourite coastal haunt from a new vantage point. The experience is designed to be inclusive and accessible, making it a viable and enjoyable activity for almost everyone.

Whether you’re looking for a sky-high toast with friends in the Nyetimber Sky Bar, a romantic sunset view that paints the horizon in a palette of fiery colours, or a fun and engaging family day out by the sea, the Brighton i360 consistently delivers. The relatively short “flight” time (around 25-30 minutes) ensures it’s a captivating experience that doesn’t overstay its welcome, leaving you energised for your next adventure.

And once you’ve come back down to earth, the true beauty of the i360’s location becomes apparent. You’ll find the very best of Brighton, from its historic piers and bustling Lanes to its cultural gems and diverse dining scene, literally right on your doorstep. The i360 seamlessly integrates into a day of exploration, acting as a memorable centrepiece around which you can build your perfect Brighton itinerary.

While it has had its share of financial discussions and local debate since its inception, many visitors consistently praise the stunning views and unique experience it offers. For a distinctive and memorable way to see Brighton and the surrounding Sussex coastline, the i360 remains a highly recommended and truly worthwhile attraction.

Frequently Asked Questions (FAQs) about the Brighton i360

Tours and Attractions